It all began with a single tree planted in Trivero. Today, over 500,000 trees thrive in the Oasi Zegna, symbolising our century-long commitment to nature. With the launch of Oasi Zegna Global Initiatives, that vision is taking shape through concrete actions: from the planting of 160,000 native trees to regenerate the Lake Christine area in Aspen, which was devastated by fire in 2018, to new projects already in the pipeline, to the redevelopment of public parks in Milan, Palm Beach and Boston.

This is not just a reforestation project, but an ongoing dialogue with the planet, based on respect for ecosystems, cultural continuity and an idea of responsible progress. In Aspen, this new chapter is not an expansion, but an evolution. Green Mind, born in the Alps, is now taking root all over the world.